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  • Writer's pictureJulia

CPM YouTube per Country 2023

Predicting CPM (cost per 1,000 views) on YouTube by country in 2023 can be challenging as a number of factors affect these numbers. Here are a few factors that can contribute to high CPM in certain countries:

Market size and level of competition: Large markets with high user density such as the United States, China, and Russia can have high CPM due to more advertisers and competition for ad space.

Target audience share: If your audience comes from countries where access to YouTube is limited or less developed, but has a high demand for video ads, this can lead to a higher CPM due to strong demand and less ad space supply.

Level of consumer demand: Countries with higher levels of consumer demand and purchasing activity, such as the United States, United Kingdom, Germany, Japan, may have higher CPM, as advertisers are willing to pay more to reach the target audience.

Geographic context and cultural characteristics: Different countries have different market conditions and cultural preferences, which can affect CPM. For example, countries with an active advertising industry and a high consumer culture may have an above average CPM.

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